December 26, 2017
What's your angle?
Many businesses start because they have improved a product or service and therefore have a unique selling point. That uniqueness can set an edge against the competition and grab the attention a startup needs. But what happens before the company, when there's just one person with an idea. The first thing an advisor will ask is, "What's the angle?" If I were to open an agency or shop I would push to have an exceptional company culture and beautiful work that is focused on illustration and digital experiences. This perfectly marries the demand for art made by the human hand (which will never go away) and the growing need to incorporate it into the digital space (which is always evolving).
My strenths have turned into my angle.